5 Best WordPress Landing Page Plugins Compared for 2023 (2024)

If you’re looking to design the perfect landing page for your next project, these five best WordPress Landing Page plugins are sure to help.

But first: what is a landing page?

A landing page is much like any other page on your website. The chief difference lies in the design – it’s completely focused on promoting conversions for different events, products, services, and more. In fact, the singular aim of a landing page is to collect leads and enhance conversions. It achieves this by focusing all attention on a single call-to-action.

5 Best WordPress Landing Page Plugins Compared for 2023 (1)

👉 A landing page should:

  • Have a distinct and attention-grabbing call-to-action.
  • Keep the page free of any distractions besides the CTA.
  • Collect emails and contact details seamlessly for subsequent marketing action.
  • Cater to a specific audience.
  • Often act as the first page people see after clicking through an advertisement.

A perfect landing page showcases the product’s key features and other details concisely, without requiring users to move to other pages of the website. Generally, your customers arrive at these standalone pages from either paid ad campaigns or search engines.

Next, we look at the features required in a landing page plugin.

One of the easiest ways to create a landing page or add one to your website is to use the best WordPress landing page plugins. Many plugins come with pre-built templates that you can use as a starting point. After that, you can use the built-in drag-and-drop tools to edit the pages easily to fit your needs. Or, you can even create your own landing pages from scratch. Some plugins include website building features, so you can also use them to build entire websites.

Here are some important features that the best WordPress landing page plugins should possess:

  • Templates: 🎨 Look for a plugin that offers a variety of pre-built templates to choose from. This will save you time and effort in creating a landing page from scratch.
  • Customization options: 🎚️ The plugin should offer customization options, such as the ability to change colors and modify text, images, and other elements.
  • Analytics: 📈 The plugin should provide analytics features to track page performance, including metrics like click-through rates, conversion rates, and bounce rates. At the very least, it should play well with other analytic tools.
  • Integrations: 🤝 Check if the plugin integrates with your email marketing service, CRM, or other tools you use to manage leads and contacts.

A landing page plugin should also fit into your budget, be mobile friendly, and go with your current theme and website design.

The five best WordPress landing page plugins

Here’s a quick comparison of the five best landing page plugins:

  1. LightStart
  2. SeedProd
  3. OptimizePress
  4. Elementor
  5. Beaver Builder

Best #WordPress landing page #plugins compared 🏆

1. LightStart – best of the free WordPress landing page plugins

LightStartis a free plugin that you can use to add a Coming Soon Page or a Landing Page for an existing site. It makes landing pages simple even for beginners. Besides, you can quickly add it to your site to indicate that it’s down for maintenance. Simply activate the plugin, and you’re in maintenance mode in an instant. Thereafter, only enabled admins can access or view the frontend.

🎯 Features:

  • Adds a countdown timer to keep track of remaining time.
  • Customization for the text, colors, and background.
  • Displays a contact form to receive emails from visitors and a subscription form to export visitor info to a CSV file.
  • Adds a bot to the page to collect info in a visitor-friendly manner.
  • Works just fine with multisites and each site can have its very own maintenance / landing page.
  • Admins can opt to exclude specific URLs from maintenance and select from SEO options.

LightStart is responsive, offers social media icons and works with any WordPress theme. You can use it to customize readymade templates, or create your own templates using blocks.

💳 Price: Free.

2. SeedProd

5 Best WordPress Landing Page Plugins Compared for 2023 (2)

SeedProd is a drag-and-drop website builder that you can use to build any page you want with just a few clicks. It includes built-in page modes that you can enable in an instant – Maintenance, Coming Soon, Landing page and custom 404s. You can select from many professionally designed templates and simply replace the demo content with your own. It also lets you build the pages visually and customize them in an instant, with over 20 built-in color schemes to choose from. The Basic plan covers all the essential tools needed to build your landing page.

🎯 Features:

  • 150+ landing page templates including sales, optin, coming soon, webinar, thank you, maintenance mode, 404 error and login.
  • Built-in blocks and design control to customize pages or to create your own custom page.
  • Ready made page sections such as headers, CTAs and FAQs that you can add with a click and customize.
  • Options to restrict access to a website, or to password protect a full or partial website.
  • Domain mapping to assign a custom domain name to a web page.
  • Integration with third party email service providers like Mailchimp to collect valuable leads, and with marketing automation tools.
  • Connects to Google Analytics and other apps via Zapier.
  • 45+ animations to add to page elements, and tons of royalty free stock photos.
  • Fast loading pages with no bloat.

💳 Price: Four annual plans are available – Basic at $39.50, Plus at $99.50, Pro at $199.50 and Elite at $239.60.

3. OptimizePress

5 Best WordPress Landing Page Plugins Compared for 2023 (3)

OptimizePress offers 100+ flexible, conversion-optimized landing page templates to spark your imagination. These templates are completely customizable and quick-loading, optimized for lead generation and conversions. It comes with a design tool to edit landing page templates. Using the OptimizeBuilder with the drag-and-drop feature, you can edit the text, font, colors, sizes and more. With the beginner plan, you’ll be able to build landing pages to capture leads and sales pages for marketing your products. The higher plans offer even more – funnels, checkouts, online courses and membership sites in one platform.

🎯 Features:

  • Connects with email marketing services easily so you can save leads and market to your subscribers.
  • Optin forms to sign up subscribers and add to email lists.
  • 50+ Page Builder elements available.
  • Landing page templates include Webinar, Thank You, Product Launch, eBook Lead Magnet Optin and more.
  • Teams up with Funnel Builder to build leads and create entire sales funnels.
  • You can then dig into analytics and run A/B tests on your funnel pages to boost conversions.

💳 Price: Plans start at $129/site/yr, with higher plans at $199/site/yr and $249/yr for five sites.

4. Elementor

Elementor is a drag-and-drop website builder that gives you all the tools necessary to create high converting landing pages without writing a single line of code. It includes well-designed website kits and templates to build complete websites or any page you want, as well as a free landing page builder. This popular builder integrates with most WordPress themes, plugins, and third-party tools. It includes useful features for landing pages such as a form builder, countdown timers, a popup builder, pre-made landing page templates, and more.

🎯 Features:

  • Build a landing page from scratch, starting with an empty canvas, or use page templates or block templates.
  • Maintenance Mode and Coming Soon templates included.
  • Add custom forms to your pop-up to collect leads and integrate with marketing and analytic tools.
  • Build as many landing pages as you want and manage them all from one platform.
  • Save the landing pages you create and reuse them across any of your websites.
  • Responsive, with custom breakpoints to fit any device.
  • User-friendly, fast interface with a real time editor.

💳 Price: Free, Pro plans start at $59/yr.

5. Beaver Builder

Beaver Builder helps you construct beautiful and professional landing pages (and all types of webpages). It does take some time to become familiar with the plugin – we have a separate tutorial to build a landing page with Beaver Builder. The plugin includes a number of landing page templates that cover almost every type of business. Using the friendly drag-and-drop builder, you can customize these pages any way you want. The built-in subscribe form helps to collect email addresses. With the purchase of a single license, you can use it on any number of sites.

🎯 Features:

  • Flexible set of content modules that you can drag and drop.
  • Configure full-page layouts, rows and modules that you can save, reuse or export.
  • Make changes instantly using global settings.
  • Frontend inline editor for real-time preview even as you customize your landing pages.
  • Supports core and third party widgets and shortcodes.
  • Works with any theme and is completely responsive. Higher plans include a framework theme.
  • Loads only the assets required for the landing page, and therefore quick loading.

💳 Price: A basic Lite version is available. Plans start at $99yr and increase to $199/yr, $399/yr and $546/yr.

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Final words on the best WordPress landing page plugins 🏁

There’s no doubt WordPress landing page plugins are an essential tool for businesses to generate leads. But the choice of plugin is dependent on the exact needs of your website/product/service/project. For ease of use and solid customization, LightStart is a fine fit. Elementor is good for design flexibility and compatibility with other tools; SeedProd is a wise choice if you need industry-specific landing page templates; Beaver Builder works well for quick loading and customizable landing pages, while OptimizePress offers the best advanced marketing features.

Let us know in the comments if you have any thoughts or questions about the best WordPress landing page plugins!

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5 Best WordPress Landing Page Plugins Compared for 2023 (2024)


5 Best WordPress Landing Page Plugins Compared for 2023? ›

There are many landing page plugins that you can use to create a landing page on your WordPress website. You will also find dozens of landing page templates that are designed specifically for certain industries and goals.

How do I choose a landing page in WordPress? ›

How to change the landing page url?
  1. From your WordPress admin dashboard, navigate to Settings > Reading > Set Your homepage displays & select “A static page (select below)”
  2. Then select an existing page for the Homepage from the drop-down & click on the “Save Changes” button.

Does WordPress have landing page templates? ›

There are many landing page plugins that you can use to create a landing page on your WordPress website. You will also find dozens of landing page templates that are designed specifically for certain industries and goals.

What is the difference between WordPress and landing page? ›

Unlike a landing page, a WordPress website can have multiple pages with different goals and purposes. Some of these pages may have a clear call to action that drives conversions, but some may not. For instance, a business website may have pages that simply give visitors information about a product or service.

What is the best platform to build a landing page? ›

Top 10 Landing Page Builders
  • HubSpot Marketing Hub.
  • ActiveCampaign for Marketing.
  • Wix.
  • Duda.
  • Mailchimp All-in-One Marketing Platform.
  • Webflow.
  • MailerLite.
  • SproutLoud.

What is the best layout for a landing page? ›

Landing Page Structure
  • Headline that grabs the visitors attention.
  • Relevant image that is relevant to your audience.
  • Lead form that sits above the fold to capture visitors' information.
  • CTA that is action-oriented and compelling.
  • Copy and description that informs and entices your visitor to complete your form.
Nov 11, 2020

What size should a WordPress landing page be? ›

What size is a landing page? The recommended landing page size is 940 – 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.

How do I create a dynamic landing page in WordPress? ›

How to Create Dynamic Landing Pages in WordPress
  1. Choose the Right WordPress Plugin.
  2. Install and Activate SeedProd.
  3. Create a Landing Page.
  4. Choose a Landing Page Template.
  5. Customize Your Landing Page.
  6. Add Dynamic Content to Your Page.
  7. Configure Your Landing Page Settings.
  8. Publish Your Dynamic Landing Page.
Apr 14, 2023

How much does it cost to build a landing page in WordPress? ›

A quality landing page costs $1,000-1,500 in many cases. Creation a strategic landing page can cost about $1,500-2000. A dynamic landing page costs from $2,000 to $5,000.

Can I create a free landing page on WordPress? ›

Publish Your Free Landing Page in WordPress

To do that, click the down arrow next to the green Save button in the top-right of your screen, and click Publish. You'll then see a popup telling you that your landing page has been published. Go ahead and click the See Live Page button to preview your free landing page.

Are WordPress landing pages free? ›

Engage Visitors with a Custom Landing Page

Building a free landing page in WordPress is relatively simple, with the right tools. Build a custom appearance that fits your needs and convert visitors into customers.

Does Elementor have landing page templates? ›

Landing page templates – while Elementor makes it easy to build great-looking landing pages from a blank canvas, you also have the option to import one of Elementor's professionally designed landing page templates and then customize it to your needs.

Is it better to have a landing page or website? ›

Landing pages are nearly always best for generating leads and closing sales because they have a clear CTA and provide the next steps for prospective customers. Creating a great landing page boils down to including these three elements.

Are landing pages still a thing? ›

(yes, they're still around!), most search engines offer a pay-per-click (PPC) advertising platform. This is a great way to get your landing page in front of potential leads already searching for similar pages.

What is a good landing page view cost? ›

Cost Per Landing Page View (CPLPV)

Because this cost requires a large commitment from the user, a good benchmark is to keep costs below $1.00.

What were 3 of the key elements to a landing page? ›

The essential components of an effective landing page are:
  • A main headline and a supporting headline.
  • A unique selling proposition.
  • The benefits of your offering.
  • Images or video showing context of use.
  • Social proof.
  • A reinforcement statement.
  • A closing argument.
  • A call to action.

What is the best image size for website landing page? ›

After all, creators want to know how to make sure that their form and landing page images look good! In general, we recommend the following image sizes: For landscape-sized images: 1920 px width and 1080 px height. For portrait-sized images: 1080 px width and 1920 px height.

How do I optimize my WordPress site size? ›

6 Tips for Reducing Page Weight on WordPress
  1. Optimize Images. Images are low-hanging fruit when it comes to improving page weight. ...
  2. Minify and Combine CSS and JavaScript Assets. ...
  3. Use a Content Delivery Network. ...
  4. Leverage Browser Caching. ...
  5. Reduce Unnecessary Webfonts. ...
  6. Keep Your Site Lean.
Sep 20, 2022

How big is the average WordPress site? ›

On average, we've found that the typical client has approximately 1 GB of data for a single WordPress installation. Sometimes this can swing in either direction. Some might have a much larger database, but smaller file usage, or the other way around.

How many landing pages should my website have? ›

According to research, business websites with 10 to 15 landing pages will increase conversions by 55%. Additionally, websites with over 40 landing pages increase conversions by over 500%. A single landing page won't cater to an entire target audience, and there's no limit to how many landing pages you should have.

Should landing page be static or dynamic? ›

If you're interested in using an unchanging and low-maintenance landing page, then a static landing page is the right place to start. However, if you would like to take steps to improve your conversion rate and audience engagement, an interactive landing page is your best bet.

What is a dynamic landing page? ›

Dynamic landing pages are landing pages that show different messaging to different users based on certain characteristics of their behavior. For example, one type of dynamic landing page makes use of dynamic keyword insertion to increase the relevance of the page's copy depending on the user's search query.

What is dynamic pages in WordPress? ›

At its core, dynamic content for WordPress can be described as a type of content that changes its behavior depending on several factors. The factors might include the user's profile, as well as their interests, engagement with the website, and more.

Why Wix is better than WordPress? ›

In terms of user experience, Wix is generally considered to be more user-friendly and intuitive, while WordPress may require a steeper learning curve but offers more advanced customization options for those willing to invest the time and effort.

How much should I charge to design a WordPress website? ›

WordPress website design costs depend on whether your business designs your website in-house or hires a freelancer or web design agency to create your site. In-house WordPress website design prices range from $0 to $300, while freelancers cost $500 to $5000 and agencies cost $3000 to $100,000.

How much can you sell a WordPress site for? ›

If you have a website bringing in $200 monthly and it's been around for a few years, you can take its monthly income and multiply it by 20–40. In this case 30 would be a good sweet spot, considering your site probably has lots of content and a decent audience. The total would come out to around $6,000.

Can I create landing page without hosting? ›

The plain answer is “YES”, you can create a landing page without a website. A landing page is a singular page that is independent of a website. It contains no internal, external, or affiliate links. The point of a landing page is to 'convert' clients.

How many landing pages can we create with a free account? ›

There is no limit to the number of landing pages that can be created in an ActiveCampaign account under the "Site" > "Pages" tab.

Is Elementor a landing page builder? ›

Elementor's industry-leading drag & drop live editor lets you create your landing pages in a complete visual canvas, zero coding required.

Can I sell landing pages? ›

You can start offering landing pages to your customers, you can do that before building a website solution, or you can offer it as an addition for certain promotions. Either way, landing pages can have a huge effect on a business. It's important that you know how to sell this service.

Does WordPress pay per view? ›

The pay-per-view model allows you to sell content directly to users, so you can keep more of the money you earn. There are many different ways to create a pay-per-view website, so you can choose a pricing and delivery model that works best for you. For example, you might: Sell digital downloads on WordPress.

How do I make my Elementor landing page a home page? ›

From the Customizer, navigate to the Homepage Settings. Tick the option to set your website to display a static page. Change the option “Your homepage displays:” to “A static page”, and then select the Home page you created in the steps above from the Homepage dropdown list.

Does WooCommerce have landing pages? ›

Multiple WooCommerce landing page tools like drag-and-drop builder, user-friendly features, and pre-built templates are also included in the package.

What are 5 other names for landing page? ›

Other terms that are often used to refer to a landing page include "destination page," "lead capture page," "click-through page," and "launch page." These terms all refer to a standalone web page that is designed to convert visitors into leads or customers. Some experts say landing page 'microsites'.

What is the difference between landing page and entry page? ›

A landing page is a special kind of entry page, usually designed to welcome traffic from a particular marketing campaign. Landing pages are focused on conversion - getting a lead or making a sale - and often look quite different from the rest of the website. They're a separate topic and not the focus of this post.

How many pages can a landing page have? ›

These pages help guide users further along your customer journey because they act as a nudge to take action. Every unique landing page is an opportunity, and there's no limit to how many landing pages your website can have.

What is not recommended for landing page? ›

The Dont's Of Landing Page Optimization

Don't: Ramble On – Stick to the point. The purpose of your landing page is to attract potential customers and convert them to actual customers. Do not confuse them with volumes of copy. Decide on the main points that you want to communicate to your customer and stick to them.

What should not be on a landing page? ›

5 Landing Page Mistakes To Avoid & What To Do Instead
  • A Bad Headline Will Lose Visitors Within Seconds.
  • Using More Form Fields Than Is Necessary To Capture Customer Data.
  • No Clear Call To Action.
  • Limited Understanding Of Your Potential Customer.
  • Not Optimizing Your Landing Page For Speed.
Jan 17, 2023

Should landing page have links? ›

Site links – On average 67% of landing page links lead users to additional company pages like the privacy page. A few popular reasons for additional site links for users include added credibility, to provide more information or adhering to legal policy.

What landing page impacts users the most? ›

A call-to-action (CTA) is quite possibly the most important element on your landing page, because it's the lead generation tool.

Does Google like landing pages? ›

Google notices when people find your landing page more relevant than others. The more useful information and better experience your website provides, the more likely your ad will show in a higher position. Landing page relevance plays a large part in how Google Ads calculates your Quality Score.

Does Google offer landing pages? ›

The URL of this page is usually the same as your ad's final URL. For each ad, you specify a final URL to determine the landing page where people are taken when they click your ad. Google's policy is that your landing page and display URL (the webpage shown in your ad) must share the same domain.

What is the easiest WordPress page builder? ›

SeedProd also has a Theme Builder, so you could create your entire website using its drag-and-drop interface if you want to. But what makes SeedProd the best WordPress page builder is its easy-to-use, clean interface. Anyone can start using the plugin without any technical knowledge.

Which page builder is better than Elementor? ›

Divi. One of the best Elementor alternatives available is Divi. This page builder offers a complete design framework that you can use to customize your entire website. Website owners of all experience levels can benefit from Divi's easy-to-use drag-and-drop interface.

Which free page builder is best for WordPress? ›

Top 10 Free WordPress Page Builders
  • Spectra. ...
  • Beaver Builder. Downloads: 300,000+ ...
  • SiteOrigin Page Builder. Downloads: 2.5+ million. ...
  • Gutenberg by Kadence Blocks. Downloads: 300,000+ ...
  • Themify Builder. Downloads: 10,000+ ...
  • Live Composer. Downloads: 30,000+ ...
  • Page Builder Sandwich. Downloads: 2,000+ ...
  • Fusion Page Builder. Downloads: 6,000+

What is the most advanced WordPress form? ›

The most advanced form plugin for WordPress is Gravity Forms. It offers a comprehensive suite of features, including multi-step forms, advanced conditional logic, calculation fields, and the ability to accept payments. It also has extensive add-ons to integrate with various services, catering to advanced users.

Do page builders slow down WordPress? ›

The use of a page builder plugin can slow down the loading time of your website. Add to that completely overcrowded content pages, and not only the performance of the site but also the UX can be at an all-time low. Possible Page Builder Disadvantages: Performance and loading problems.

Do professional web designers use Elementor? ›

Although less tech-savvy specialists rely on this WordPress plugin out of necessity, many professional web developers also choose to use Elementor.

Why Gutenberg is better than Elementor? ›

Gutenberg works well with themes and plugins, while Elementor is essentially designed to not need other themes or plugins. Gutenberg is primarily a block editor, while Elementor is a page builder. The difference is that Gutenberg lets you add and rearrange blocks to your website, which is then controlled by your theme.

Do professional web developers use Elementor? ›

Web designers typically use design editing software such as Photoshop, a CMS like WordPress, and a website builder such as Elementor, along with wireframing and prototyping tools.

What is a good cost per landing page? ›

Cost Per Landing Page View (CPLPV)

Because this cost requires a large commitment from the user, a good benchmark is to keep costs below $1.00.

Are landing pages worth it? ›

You've done a great job building your brand and creating a website that represents it. Now you have to make sure that all of that hard work translates into sales. If you are looking for an effective lead conversion tool, landing pages are definitely the way to go.

How much does the average landing page view cost? ›

For the landing page view example, the average landing page view cost is $0.50-$3. So if you multiply 143 by $1, you'll discover you need to spend $143 on your Facebook ads.

How many pages should a landing page have? ›

Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%. Do you have the right number of landing pages for your website?


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